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????去年以来,汶上县认真学习党的十八大、十八届三中全会精神,深入贯彻落实科学发展观,牢牢把握“求突破、争进位”的总体要求,按照全市《关于推进旅游业跨越发展加快旅游强市建设的意见》,不断提升发展境界,着力拉高工作标杆,全县旅游产业呈现出产品体系不断丰富、服务水平整体提升、休闲城市形象愈加鲜明的良好态势。2013年,汶上县顺利通过了省旅游强县复核检查,在全市年度旅游工作考核中,取得第二名的优异成绩。全年全县接待游客总人数和旅游社会总收入分别增长13%和16%。

????旅游项目建设加速推进。围绕佛教、运河、生态、休闲四大特色旅游产品体系,精心策划布局旅游项目和配套设施,努力强化旅游产业发展支撑能力。2013年,汶上县共争取上级文物旅游专项资金1.43亿元,有力促进了各项重点工程建设。宝相寺景区不断提档升级,游客服务中心、新停车场和3D影院正式投入使用,寺院地宫和菩萨广场改造方案设计完成,即将启动僧舍寮房建设。宝相宫116米主体工程封顶,正在进行外立面装修和周边景观规划,积极对外洽谈招商。投资13亿元的宝相福地泛旅游综合体项目开工奠基,1—6号楼启动建设,被列入科学发展观现场观摩。南旺枢纽申遗工程完成了文物本体保护、运河考古发掘、枢纽博物馆布展和环境综合整治,顺利通过国际专家现场考察评估,遗址公园成功创建国家3A级旅游景区,被正式列入第二批国家考古遗址公园名单,正在积极开展柳林闸、寺前铺闸桥梁建设和本体保护等工作。莲花湖湿地中都民俗馆、二十四节气广场建设成为鲁西南规模最大、藏品最多的民俗文化展示项目,4月份顺利进入国家4A级旅游景区公示名单。同时,全县深入挖掘修学旅游资源,精心策划修学旅游项目,积极打造“心灵之旅”修学旅游产品和七个修学旅游基地。

????乡村旅游发展热情高涨。根据旅游资源特色,立足景区开发建设,着力打造汶河度假、生态民俗和运河文化三大乡村旅游发展聚集区。充分调动基层乡镇发展热情,军屯乡《汶河银滩沙海旅游区总体规划》完成初稿,南旺镇已与同济大学达成《南旺运河古镇旅游规划》合作事宜,与省旅游规划设计院顺利签订全县乡村旅游规划编制合同。大力完善乡村旅游配套服务,积极推进“改厕改厨”工作,不断加快停车场、旅游标识牌和乡村游客服务中心等基础设施建设。今年以来,县职教中心成功创建省乡村旅游培训基地,军屯乡被评为全市乡村旅游示范乡镇,正在积极创建全省乡村旅游示范县。

????旅游客源市场深入拓展。组织开展节会营销,成功举办了第十届、第十一届太子灵踪文化节,首次突出不搞活动开幕式、不举行大型文艺演出、不邀请领导嘉宾、不发放纪念品“四不原则”,打造成群众的庙会和百姓的节日。积极参与全省央视“捆绑营销”,在曲阜高铁制作了汶上旅游形象和南旺枢纽遗址公园宣传板块,在济徐高速出入口搭建了百米旅游宣传长廊,在济南公交车体、100个社区出入口起落架等处制作宣传广告,计划投资数十余万元在北京高铁西站开展汶上旅游形象宣传。宝相寺景区被纳入“崇文尚武、礼佛朝拜”济宁二日游精品线路,倡议成立了济宁五大景区旅游联盟,深度开发周边客源市场,“心灵之旅、缘在汶上”品牌形象不断提升。

????旅游对外合作稳步开展。中青旅联盟百家旅行社来汶采访踏线,中旅总社组织300余名北京游客来汶参观游览,成为全市近年来引进的首个豪华专列。总投资6亿元的莲花湖湿地度假村项目正式签约,旅游产业招商合作迈出坚实一步。文化对外交流工作取得重大进展,即将在省博物馆举办“汶上县宝相寺佛教文物出土二十周年特展”。

????旅游发展环境明显改善。成功举办《旅游法》知识竞赛,扎实开展整治庸懒散“三项教育活动”,全县旅游系统法制意识、工作作风、服务水平明显提升。济北旅游大道、汶金线建设改造完成前期准备工作,持续进行景观绿化美化,更新增设40余块旅游交通指示牌。四星级标准喜客来国际酒店投入运营,莲花湖大酒店主体完工,全县城乡旅游接待条件不断健全完善,顺利推动宝相寺景区对汶上居民免费开放。

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